📌 Introduction In 2025, local customers turn to Google and voice search before choosing a plumber, electrician, window installer, or any service provider. That means if your local service business isn’t ranking online, you’re leaving money on the table. But SEO is not what it

The way businesses reach customers has evolved rapidly over the last decade — and in 2025, the gap between digital marketing and traditional advertising is wider than ever. With mobile-first behavior, voice search, and AI-driven personalization shaping customer journeys, brands must ask: what really works